Fly Shoes BiographySource(google.com.pk)
Tom Rosenbauer, host of the Orvis Fly Fishing Podcasts, has been with the Orvis Company over 30 years, and while there has been a fishing school instructor, copywriter, public relations director, merchandise manager, and was editor of The Orvis News for 10 years. He is currently Marketing Director for Orvis Rod and Tackle. As merchandise manager, web merchandiser, and catalog director, the titles under his direction have won numerous Gold Medals in the Annual Catalog Age Awards.
Tom has been a fly fisher for over 35 years, and was a commercial fly tier by age 14. He has fished extensively across North America and has also fished on Christmas Island, the Bahamas, in Kamchatka, and on the fabled English chalk streams. He is credited with bringing Bead-Head flies to North America, and is the inventor of the Big Eye hook, Magnetic Net Retriever, and tungsten beads for fly tying.
He has ten fly fishing books in print, including The Orvis Fly-Fishing Guide, Reading Trout Streams, Prospecting for Trout, Casting Illusions, Fly-Fishing in America, Approach and Presentation, Trout Foods and Their Imitations; Nymphing Techniques; Leaders, Knots, and Tippets, The Orvis Guide to Dry-Fly Techniques, and The Orvis Fly-Tying Guide, which won a 2001 National Outdoor Book Award. He has also been published in Field & Stream, Outdoor Life, Catalog Age, Fly Fisherman, Gray’s Sporting Journal, Sporting Classics, Fly Rod & Reel, Audubon, and others. He lives in southern Vermont on the banks of his favorite trout stream.
Tom was Fly Rod & Reel magazine's 2011 Angler of the Year! To quote the magazine: "People who meet him know this: Rosenbauer is as valid a fly fisherman as they come - honest, approachable, generous, dedicated, and enthusiastic. It's that kind of enthusiasm and the written and verbal legacy he is providing that make Tom Rosenbauer Fly Rod & Reel's 2011 Angler of the Year."
A difference of opinion on an aeroplane between two English business partners on the verge of launching a bold footwear project led to Portugal taking up the baton of what would become one of the most famous shoe brands in the industry.
Whilst at a fair in Dusseldorf, where that particular new brand was to be unveiled, the well-informed entrepreneur Fortunato Frederico discovered that the stand would not be open for business after a falling out between the company’s partners. “We wanted to create a brand and we had an idea for a lighter, less formal shoe, something casual, comfortable, soft, young and urban. When we found out what was going on, we realised that it was exactly the thing what we had in mind and just what we were looking for”, recalls the business man from Guimarães.
The project originated in England, which was the first market that Fortunato Frederico was hoping to explore before bringing the concept over to Portugal. The brand had a name (FLY London) and an unusual symbol (a giant fly). The brand’s image appealed to Fortunato, who met the two Englishmen and bought them out: “I paid them a pretty penny and was left with very little money”, he remembers. And so, in 1994, FLY London was born.
This was footwear for the young and urban (between 15 and 35) and where originality was paramount: from the design of the soles to the combination of colours and materials. The genetic code of FLY London shoes has remained intact for 14 years and that’s very much the secret of the market success of this brand from Guimarães.
FLY London is a major presence abroad and their products can be found at international fairs and events, they’re worn by a variety of famous faces (see inset), they’re mentioned in the specialised press, and sell very well in a variety of countries. England is the main market, ahead of Portugal (in second place), Denmark, Germany and the United States, with Spain being another regular destination and Japan an expanding market. FLY London is sold on all five continents (and in almost all European countries), at over 1500 outlets. Africa, China and Brazil are the main targets for 2009 and over three quarters of FLY London’s business is done outside Portugal.