Simple Shoes Biography
Source(google.com.pk)This past week I popped over to Simple Shoes' showroom to preview what's in store for Spring 2010 and checked out BIO-D, their first collection of biodegradable footwear -- outsoles and midsoles break down to dirt in a landfill environment in 20 years. Like Simple's ecoSneaks, the footwear is made with sustainable materials: hemp uppers, recycled car tire bottoms, organic cotton linings, recycled plastic bottles (PET) shoe laces and foot beds, and water-based glues. Click through for photos of their biodegradable shoes.
Credit: Simple Shoes
Biodegradable Shoe: How it Works with EcoPure
EcoPure -- a pellet mixture containing millions of tiny microbes -- is added to the plastic, rubber, and EVA mixtures used for the midsoles and outsoles of the BIO-D collection -- and to all plastic shoe hangers and shoe bags. Under conditions specific to landfills and compost bins, the microbes begin to eat away at the compounds that hold these materials together until all that's left is dirt. The process takes twenty years and works in both anaerobic and aerobic conditions, so whether shoes end up at the top or the bottom of a landfill, EcoPure molecules still work. Because these microbes are only activated under conditions of moisture and warmth that are specific to landfills, there is no threat of shoes breaking down on the feet or in the closet. ::Simple Shoes
Credit: Simple Shoes
Credit: Simple Shoes
Credit: Simple Shoes
Credit: Simple Shoes
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The price of survival was closing all UK factories and outsourcing – making things all over the world. And bringing in a new cohort of outsider managers to do it. Clarks family members still work in the business but don't run it. Clarks is a "global brand" now, the world's third largest shoe business after Nike and Reebok. Outside the UK, Clarks is seen as more premium and fashion-y than inside (think of Liam Gallagher or Hugh Grant in their original desert boots, as famous a world classic as the Gucci loafer). They know what they've got and the current CEO is an outsider graduate intake of 1989 called Melissa Potter. Who says they can't adapt to the modern age?
I respect their history and tenacity but it has taken them down the road of mediocrity and lose their status. They need to talk to a South African company "TOUGHEE" I bought a pair of School shoes (Yes I did!) in 2002 and have worn the almost daily since. I still wear them because they still look almost new, they are waterproof and exceptionally comfortable. In 2004 I went and brought back some more so I will want no more for shoes in my lifetime. I have thrown out all my expensive Northampton and Italian shoes as in comparison - they were uncomfortable. Fill your boots Clark's because unless you produce unrivalled quality you will lose your brands respectability and ultimately the Brand.
Clarks Shoes have a major problem that needs exposing. Most of their men's shoes have moulded polyurethane soles; if you store these shoes for a few years (like shoes you would use at a wedding) when you come to use them, the polymer has hardened so much that the soles crack and the shoe is destroyed. I complained to Clarks, they admitted that all their polyurethane shoes do this (they called it 'hydrolysation') and offered a £10 voucher as compensation. Apparently only regular wearing reduces this problem. I will not be buying Clarks shoes again.
Simon Evans 338 days ago
The quality is no longer there. I grew up wearing Clarks - my mother came from Somerset and for her there was no alternative - but I find their shoes today wear out quickly, I threw one pair away after four months of intermittent wear. That pair was made in Slovakia, I now wear Ecco (Danish) shows made in Portugal. There are decent outdoor shoes made in the UK (Hooter shoes, for example), but they don't do the half size I need, 10 1/2 or EU 45.
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Sunday1Morning
Sunday1Morning 338 days ago
No, I don't think so. Like many 'British' firms, they've outsourced their manufacturing to all corners of the globe and thrown many British workers out of jobs, all in search of extra profit. They don't get my business until they make a decent range of non-leather shoes, and manufacture them in the UK. I don't have many pairs of shoes (how many does one need?) but they're just about all UK made, or failing that, EU made. I've got a wonderful pair of Airwear chelsea boots from Vegetarian Shoes that were UK made, excellent construction and indestructible - although even they appear to be making them in the EU now rather than the UK.
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